British Gin to Mexico: A new frontier for British gin

In 2021 and into 2022, we completed an intensive, targeted campaign in Mexico to promote one of the UK's strongest luxury exports: gin and premium spirits. Working with the Wine & Spirit Trade Association, our press and PR capitalised on the growing trade relationship between Britain and Mexico following a new trade deal between the two nations. This was an exemplary piece of work which and demonstrated our ability to assist British clients with media, awareness and profile in new markets at home and abroad.

During a three-month period, the deFossard team secured valuable coverage in both specialist media and mainstream titles, from a featured article in Forbes’ Robb Report Mexico to industry targeted publications such as Retailers Magazine, one of the few outlets that focuses exclusively on Mexico’s grocery retail sector. The centrepiece of the campaign took place in Mexico City’s high-end Gin Gin bar, where journalists were invited to sample innovative gin cocktails. This event was followed by an exclusive interview with Joanne Moore, Master Distiller of Quintessential Brands – the home of world-renowned gins, such as Greenall’s, Opihr, Thomas Dakin and Bloom – for leading consumer-focused magazine Food & Wine en Español.

Download a full copy of our Prospectus here.